WHAT EACH WORD MEANS.
These definitions sit in the contract as well as on this page. Without them, every overrun gets negotiated after the fact, at the worst possible moment.
- Long source content
- Up to 60 minutes of rushes for 25 minutes final. Two cameras maximum. Motion built from approved templates.
- Video podcast
- Up to 90 minutes of rushes, two to three cameras, multitrack sync. Counts as 1.5 source contents — longer material, heavier multicam edit.
- Derived vertical
- Up to 90 seconds, cut from a source content already edited. One main ratio plus the platform exports.
- Natively shot short
- Filmed separately, up to 10 minutes of rushes. Counts as 1.5 clips — selection and narrative have to be built from scratch.
- Revision round
- One consolidated batch of comments. A mistake on our side never consumes a round.
- Stated turnaround
- First-version turnaround, in working days, from a complete brief. It is not a final delivery promise.
- Active project
- One deliverable in editing or review. Starter and Growth: one. Scale: two.
- Rush
- +50%, subject to capacity. Not available on complex projects.
Overrun ruleYou hear that a project exceeds its scope before we start, never when the invoice arrives. You can then add a one-off at the rates above, or move up a plan mid-month with the difference prorated.